Top 10 Brand Name Changes


Vizions In Motion Top 10 Brand Name ChangesMany companies decide to change their company name, products, logo or other branding items for a variety of strategic reasons.  At times, the name change is a desperate attempt by a company to disassociate itself from a current or previous negative public image.  It takes much more than a name change for a company to recover from a bad situation but they still try.

Other times, the new name could reflect the company’s updated mission or vision of the future.  The change could even reflect a new focus or a different target market.  A successful rebranding is more than just changing the name so a company will need to continue its efforts beyond the name change.

In the end, a brand name change provides a company with a business opportunity for a new marketing campaign.  Here is our list of the top 10 best brand name changes that gave itself a better marketing opportunity.

10. Boston Chicken changed to Boston Market

9.   United Telephone, Central Telephone and Carolina Telephone merged and changed to Sprint

8.   Service Game Company changed to SEGA

7.   Diet Deluxe changed to Healthy Choice

6.   TMP Worldwide changed to Monster Worldwide

5.   Quantum Computer Services changed to AOL

4.   Jerry’s Guide to the World Wide Web changed to Yahoo

3.   Brad’s Drink changed to Pepsi-Cola

2.   BackRub changed to Google

1.   Computing Tabulating Recording Corporation changed to IBM

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About the Author

Vizions In MotionAn advocate for clients to operate and deliver to their full potential by incorporating business architecture, solution design, strategic planning and change management.View all posts by Vizions In Motion

  1. Quintin Rathgeber
    Quintin Rathgeber08-13-2011

    You really make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

    • Vizions In Motion
      Vizions In Motion08-17-2011

      @ Quintin Rathgeber

      Thanks! Once you get a better understanding of the core principles of business strategy and architecture, the fog will clear and then you wonder why every company does not operate with these principles in place.

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