All Posts Tagged Tag: ‘Google’

  • Top 10 Brand Name Changes


    Many companies decide to change its company name, products, logo or other branding items for a variety of strategic reasons. Often times, the new name could reflect the company’s updated mission or vision of the future. In the end, a brand name change provides a company with a business opportunity for a new marketing campaign.

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  • Google to Groupon: If You Can’t Buy ’em, Beat ’em


    When Google’s $6 billion purchase offer was rejected by the online coupon leader, Groupon, last year, Google decided it will try to beat them at their own game. Groupon was a small start-up with limited resources so how hard can it be for the online technology and search engine giant to overtake them?

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