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Home > Business Competition
The Kmart Corporation once dominated the discount market to the point where few believed that any competitor could shake its grip on the competition. The “blue light special” became an American icon. Kmart put a number of competitors out of business so why should they be worried that business competitors would take any market share or even catching up. Kmart learned the hard way why you should always keep an eye on the market and your competition.
When Google’s $6 billion purchase offer was rejected by the online coupon leader, Groupon, last year, Google decided it will try to beat them at their own game. Groupon was a small start-up with limited resources so how hard can it be for the online technology and search engine giant to overtake them?