All Posts Tagged Tag: ‘Brand Name Changes’

  • Top 10 Brand Name Changes


    Many companies decide to change its company name, products, logo or other branding items for a variety of strategic reasons. Often times, the new name could reflect the company’s updated mission or vision of the future. In the end, a brand name change provides a company with a business opportunity for a new marketing campaign.

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  • Can Changing High Fructose Corn Syrup’s Name Improve Its Public Image?


    All too often a company thinks it can change its public image with a company or product brand name change. Will changing its name actually change its public perception?

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