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Category Archive for: ‘Strategic Planning’

  • What Is All the Fuss About the GDPR?

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    The General Data Protection Regulation (GDPR) strengthen and unify data protections for EU residents and citizens living abroad. The GDPR applies to all data processors and collectors everywhere who manage data relating to EU citizens and residents. The expectations are clear and the penalties are hefty.

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  • Top 10 Most Effective Company Mission Statements

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    Here is our list of the 10 most effective company mission statements that are clear, targeted, and reflective of their company’s purpose and direction. This list is not meant to be an endorsement of a company, its product offerings, or its operations.

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  • What is an Effective Mission Statement?

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    A mission statement identifies the organization’s purpose, values, price, quality, and relationships. But what are the components and advantages?

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  • Top 10 Brand Name Changes

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    Many companies decide to change its company name, products, logo or other branding items for a variety of strategic reasons. Often times, the new name could reflect the company’s updated mission or vision of the future. In the end, a brand name change provides a company with a business opportunity for a new marketing campaign.

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  • Can Changing a Product’s Brand Name Improve Its Public Image?

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    All too often a company thinks it can change its public image with a company or product brand name change. Will changing its name actually change its public perception?

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  • Keep an Eye on Your Business Competition

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    The Kmart Corporation once dominated the discount market to the point where few believed that any competitor could shake its grip on the competition. The “blue light special” became an American icon. Kmart put a number of competitors out of business so why should they be worried that business competitors would take any market share or even catching up. Kmart learned the hard way why you should always keep an eye on the market and your competition.

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  • Google to Groupon: If You Can’t Buy ’em, Beat ’em

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    When Google’s $6 billion purchase offer was rejected by the online coupon leader, Groupon, last year, Google decided it will try to beat them at their own game. Groupon was a small start-up with limited resources so how hard can it be for the online technology and search engine giant to overtake them?

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  • A Lesson Learned From Japan’s Recent Tragedy – Invest in Infrastructure

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    In the 1980’s, Japan created policies (aka business rules) and procedures for high-rise building construction. Then tragedy struck. These buildings’ flexible framework swayed but remained standing during one of the largest earthquake in over a century. The business decisions that drove the engineering design saved many lives. Investing in business architecture and infrastructure should not be a lesson learned the hard way.

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